A lot of times, depending on the location, the organization serves different content on the website. The websites being served in different countries can be in different languages or even the content or product showcased on the website might be different. To make sure that your users are being served the right content it is important to perform Geolocation testing.
Geolocation testing, as the name suggests, is a type of testing where performs tests on your website from IPs of various countries around the world. In one of our earlier blogs, we have covered the importance of geolocation browser testing in greater depth.
Shown below is the diversity of search results when they search for LambdaTest is performed through an IP address from France & UK respectively.
The difference in search results clearly highlights the necessity of Geolocation testing which is a practice where testing of the website is performed from a set of IP addresses that belong to different countries around the world.
Geolocation testing is useful for checking whether product features dependent on geolocation (e.g. content) are localized as per the user location & demographics. Also called geotargeting, it is an important feature for evaluating SERP (Search Engine Result Pages). Better search rankings in turn aids in increasing conversions of the website (or web app).
Here are some of the features that can be tested with Geolocation browser testing:
- Geofencing for driving personalized notifications
- Localization for adapting to a particular locale
- Testing websites across different geographies with varying internet speeds
- Geo-blocking content for adhering to the norms of the target country
- Geotargeting for evaluating SERP (Search Engine Result Pages)
